|
 |
Strategy/Sales/Marketing
mdi Consultants has on staff a number of seasoned industry executives
that have led organizations through tough and challenging business issues.
These executives are available to help you across a number of difficult
business issues across the following topics:
Strategy Development
Business strategy is composed of answering three critical
questions:
- Where should I compete?
- How should I compete?
- When should I compete?
Answering each of these questions require carefully-thought
out fact-based analyses that are grounded in deep industry and product
knowledge. Many companies make the mistake of beginning strategic analysis
from inside-out. mdi Consultants has many seasoned strategic consultants
with industry knowledge who can help you assess the key external market
dynamics and identify the key strategies to help you win in your industry.
In particular we can help you to perform:
- Market definition – identify customers, products,
competitors, methods of competition and key success factors
- Market sizing and growth analyses – size specific
markets, understand key trends and growth drivers
- Competitive analyses – understand competitive
environment, assess competitors’ strategies, strengths and weaknesses
- Strategic process management – assist managers across
business units to create individual strategies, run workshops to achieve
collective agreement on strategies
TOP
Sales Services
Do you have any of the following problems?
- The is a huge range in achievement of quota across
your sales force
- Your sales force complains that their time in front
of the customer is decreasing
- You have high sales force turnover
- Sales force morale is decreasing
- Your sales force gets to the customer, but is having
trouble closing deals
- You don’t know what your lead or deal pipeline really
looks like
- Your sales velocity (sales cycle) is stagnant or
lengthening
mdi has sales executives and sales consultants on staff
that can help you address many of these and other issues. Our services
span the following areas:
- Sales organization – account team structure, sales
coverage definition
- Sales compensation and rewards
- Sales tools and support
- Sales recruiting, training and coaching
- Account management systems – key/global account
structure creation, sales plan development, channel management, doctor
management
- Sales operations management – pipeline management
systems, win/loss analyses, revenue recognition issues
We have developed a sales diagnostic tool that will
analyze your operations and compare it to best practice companies. Contact
us to discuss using our tool and helping to identify key areas where you
can increase your sales effectiveness.
TOP
Marketing Services
mdi can help you with a variety of key marketing issues
including the following:
- Marketing strategy – customer segmentation, target
segment identification, value proposition creation, and overall
messaging development
- Product marketing – identification of customer needs
within a product, competitive marketing analyses, channel analyses,
pricing effectiveness and product messaging/positioning (e.g. features
vs. benefits)
- Marketing communications – development of brochures,
videos, sales presentations, point of sale items, packaging/labeling
design, convention programs, and advertising programs
- Marketing effectiveness – implement a system to
analyze the effectiveness of your marketing spend (e.g. what return do
you get from your convention programs?)
- Market research – customer focus groups, customer
surveys, customer behavior analyses
TOP
|
 |
