Many of our clients want to understand what it will take to get a successful launch of your device. Here is some insight to what you should be looking for to assure you give your technology a chance of getting your market to notice.
Medical marketing can be a daunting task. For the start-up to mid-size company without a massive budget there are a number of strategies to consider. Luckily, forward-thinking agencies have distilled this process into a formula highlighting the key aspects that will give your product the right kind of exposure.
The Marketing Formula
Success in the MedTech space requires a unique combination of innovation, strategy, and creativity to generate results. Your company should look to engage a team that focuses on integrating data, media, technology, social and digital channels to create custom solutions for every challenge. Below is a simple guide on how to effectively and strategically integrate proven tactics into your business.
Once you’ve laid the requisite groundwork, a good marketing partner has the tools to become proactive, driving engagement between customers and your marketing investment.
A responsive website allows your business to convey your message to the right audience at the right time, in the right way. Your website enables your business to ground your marketing efforts in a comprehensive manner.
As the popularity of social media grows across numerous platforms, management becomes critical in an increasingly competitive and noisy environment. Social media is your word-of-mouth channel and can be leveraged to advertise to targeted audiences, as well as open and exchange ideas that can yield product development ideas and business insights.
3D Animation & Video
Companies that post video content grow revenue 49% faster than those who don’t. Effective use of engaging videos and 3D animations creates a shareable conversation among consumers and potential users.
Paid Media & Social
Social media is a moving target with continually changing algorithms and trends. Paid advertising allows you to reach niche groups in ways that connect, enabling finely targeted marketing and effectively influencing prime stakeholders. Paid media is a must.
Creating a video is the first step. Whether it’s targeted YouTube advertising or LinkedIn Video Ads, it’s critical to have your branded video content online front and center. 50% of internet users look for videos related to a product or service before shopping.
Email marketing has seen a recent surge in implementation. It remains one of the most effective and proven direct marketing tactics. Beautiful mobile-friendly layouts with personalized content can increase engagement, drive conversions, and generate new leads. With smart email campaigns that leverage A/B testing and rich analytics, a reliable marketer can pinpoint your most effective messaging and begin generating direct leads.
Search engine optimization (SEO) ensures optimal visibility across the web. A robust SEO strategy involves not only keyword research, but content creation and distribution across a variety of online platforms.
Chatbots are a popular solution for providing automated engagements, generating new leads, and sharing content with users. Conversational marketing has become one of the most powerful tools in an effective digital arsenal.
Marketing tactics for a conference or event require careful implementation before, during, and after an event. Creating digital campaigns and sales funnels beforehand allows your team to cultivate a list of valuable leads. Effective event marketing is the crucial and final link between the digital space and in-person connection
This paper was prepared by Michael Spiegler Founder, MPM First, Inc., who has extensive medical marketing experience.
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